Infomercial Pre-Production

Good infomercial production does not happen by accident nor on its own. It requires concerted efforts from all the production team (producer, director, production manager) as well as from members of the crew.

Your infomercial needs planning down to the last detail. This starts with and understanding of your objectives for your infomercial. Here are some questions to consider:

• What do you hope to accomplish with the video?
• Who are you talking to and what will appeal to them as a group or as individuals?
• What's best, live action or animation?
• Will your infomercial be shot in the studio or out on location?

Once these decision made infomercial pre-production team starts coordinating:

• casting
  
• location scouting
  
• artistic and creative development
  
• booking crew - travel arrangements
  
• set design
  
• script writing
  
• finishing schedule