Infomercial Production

The production phase includes the:

• filming
• directing
• graphics creation

for the infomercial. Most of the production time is spent:

• planning
• scripting
• organizing

the production. The amount of time spent actually recording the program is short compared to the time spent preparing for production.

Planning for informercial production filming includes:

• developing the concept
• planning and scripting
• set design
• location scouting
• putting together a crew
• acquisition of performers
• rehearsal

The director of the infomercial puts the parts of the infomercial together. Graphics creation and editting are used to bring together your infomercial in post-production.