Radio Infomercials

Radio infomercials are an effective way of reaching:

• specific geographic locations
• target audiences- eg. morning drivers, night workers
  
• demographics- talk radio, alternative music, classical, blues
  

Radio spots are usually:

• 30 second
• 60 second

Long-form infomercials (30 minutes) are also produced for radio. These infomercials are often formatted like talk radio-with hosts, guests and callers.

Radio infomercials can be very cost effective. They are relatively inexpensive to produce and media buying costs are significantly less than television. Radio infomercials can be produced in a shorter time and can get to air quickly. This medium is particularly effective when timing is everything.

Radio is known as a medium that generates leads. Your infomercial can promote a call-in line or your website for further contact. Radio listeners are more accustomed to making call in responses

A wide variety of radio stations are available allowing you to test your product across many defined demographics. Remember, radio is heard everywhere from cars to beaches and even while shopping.