Television Infomercials

A Television Infomercial is defined as a TV program devoted exclusively to promoting goods and services. The most common forms of television Infomercials are the:

• long form (30 minutes)
  
• short form ( 60 to 120 seconds)
  

Infomercial Production has many steps including:

• concept development
• research
• script writing
• storyboarding
• casting
• filming
• editing
• testing

Several calls-to-action are spaced throughout the show displaying:

• price and/or installment payment terms
• ordering information

and encourage immediate response.